PREYRS has unveiled a live performance video for their new single “Zeros, Ones & Lies,” which explores the emotional impact of societal catastrophe and media negligence. Shot in the historic Riddel’s Warehouse in Belfast, the setting complements the song’s themes. With its dynamically shifting rhythms and Amy Montgomery’s powerful vocals, the track marks the second single from their debut album, The Wounded Healer, set for release on November 14 through Pelagic Records. The band, including members Montgomery, Michael Mormecha, Nolan Donnelly, and Ciarán McGreevy, is gearing up for a European tour following their recent live debut.
Given the song’s focus on media responsibility and societal issues, how can artists effectively convey urgent social messages through their music while still engaging their audience?