Last month, while exploring the Gary Numan website, I stumbled upon a hilariously clever item: a car air freshener featuring Numan’s iconic 1979 aesthetic, complete with a “new car smell.” Available for just $7.99, it reflects Numan’s humorous approach to merchandise. In contrast, Duran Duran launched two high-end fragrances in collaboration with luxurious Italian brand Xerjoff, with prices around €315 for 50ml, showcasing a stark difference in market positioning between the two bands.
Is this divergence in product offerings a reflection of their respective fan bases, or does it highlight broader shifts in music and brand culture, where accessibility and high-end exclusivity coexist?
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