Chicago post-punk trio Stuck has released their video for "Instakill," the lead single from their upcoming album, Optimizer. Directed by Zack Shorrosh, the quirky video critiques the predatory tactics of social media influencers who exploit people’s insecurities to sell solutions. Vocalist Greg Obis reflects on his own struggles and emphasizes the fine line between genuine advice and manipulative marketing. With a richer sound shaped by producer Andrew Oswald, Optimizer tackles themes of ideology and addiction, exploring how the urge to "self-optimize" can mirror our darker impulses. The album is set for release on March 27, with a series of live performances scheduled across several cities.
Is the tension between genuine self-improvement and exploitative marketing a reflection of broader societal issues regarding mental health and self-image today?
