Polydor America tried to market Visage’s look and sound to American teens who were fans of REO Speedwagon in 1981. However, by 1983, the band faced changes in lineup and management struggles. Their album “Beat Boy” in 1984 marked a shift towards a more sample-heavy and guitar-driven sound, which ultimately did not resonate with fans. Steve Strange later formed Strange Cruise in 1986, but the album struggled to make an impact. This period highlighted the challenges many bands faced in the mid-80s as musical trends shifted. It raises questions about how bands navigate changing tastes and stay relevant over time.
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